During such a unique time that has impacted almost every individual on the planet, the COVID-19 pandemic has meant that Melbourne United has focused its efforts on innovation and creativity in order to stay connected to its fans and varied stakeholders.
With new guidelines of social distancing and isolation being implemented, connecting via digital means with relevant stakeholders is now more important than ever.
Using video conferencing software, the club has begun to engage with large numbers of our membership, by welcoming members into video conference calls with our players and coaches.
These group discussions help members feel personally connect with their heroes in order to have a casual conversation about whatever they choose.
A similar tactic has been implemented for the basketball coaching community, with Melbourne United set to run weekly coaching clinics.
This allows basketball coaches at home to join in and have discussions, in order to share ideas and learn from the club’s elite level staff.
With hundreds of signups within hours of launch, this initiative is already proving to be popular, with people looking for different ways to improve their skills and make use of their time, while confined to their homes.
MU has also developed “United Online” which features a variety of club-created content ranging from updates from our players and coaches via video, basketball themed workouts for fans to do at home, offers from club sponsors, and even has downloadable and printable activities for all to enjoy at home.
United Online provides a genuine platform for sponsors and partners to connect with the club’s wider audience, allowing offers and messaging to reach a highly engaged community.
Through United Online we are focused on delivering fun and engaging content so that fans can stay connected to basketball and the Melbourne United brand.
The club will continue to generate methods of relevant communication and content across the course of the pandemic.
WATCH EPISODES OF UNITED AT HOME HERE: