United partner with 15SOF to deliver an Australian-first feature on Game Day

December 9, 2021

United partner with 15SOF to deliver an Australian-first feature on Game Day

Melbourne United are proud to announce its newest partnership, a collaboration with award winning fan engagement platform 15 Seconds Of Fame (“15SOF”). The recently announced Melbourne United Partner DoorDash will sponsor the 15SOF platform for the NBL22 season.

Launching this weekend at Melbourne’s much anticipated first home game of the season, Throwdown XIII delivered by DoorDash against South East Melbourne Phoenix, fans will be able to receive their appearances on the in-stadium big screen directly to their smart device.

Powered by 15SOF and delivered by DoorDash, these treasured moments will seamlessly be delivered to game attendees. 15SOF has a proprietary end-to-end tech platform that enables fans to seamlessly receive, keep and share their nostalgic and epic moments. 

Melbourne United will be the first partnership for 15SOF in Australia, following the likes of American sporting organisations, such as the NBA, NFL, NHL and UFC.

The best part about 15SOF is the user experience. All fans need to do is:

  1. Download the 15SOF app via the App Store or Google Play.
  2. Sign up
  3. Check-in to Melbourne United’s home games by searching “Melbourne” in the 15SOF app.
  4. Attend a Melbourne United home game and if you appear on the big screens throughout the game, 15SOF will deliver that vision directly to your phone.
  5. Share the clip across your social media and showcase just how much fun you had watching the defending NBL champions. 

Melbourne United CEO Nick Truelson said “It’s been such a challenging time for our fans not being able to see the team play live over the last 18 months so we wanted to launch something unique and innovative for our first home game to provide our loyal and passionate fans with a memory they could take home with them and share with their friends.

“15SOF delivers that for us and we look forward to launching it this weekend and being the first sporting team in Australia to launch it.

“With our fan centric approach and want to take our match day experience to a whole new level it is an important strategy for us to keep looking for new and innovative ways to continue delivering the best sport and entertainment match day product in Australia.”

Founder of 15 Seconds of Fame Adam Resnick said: “Partnering with The Melbourne United Team is a genuine honour for 15SOF. Their passion for fan engagement has been so refreshing.

“We share a bond over a belief that, it’s all about the fans. We are also grateful for a great brand like DoorDash who have the vision to provide fans their treasured moments. Our platform and Melbourne United’s amazing content will provide DoorDash an everlasting connection with consumers.

“Crossing over to Australia with Melbourne United and DoorDash is truly a pinnacle moment for our company.”

15SOF is the first and only social media content provider that uses proprietary, breakthrough technology to seamlessly deliver shareable fan video moments at live events directly to their mobile devices.